Senin, 30 April 2012

[F171.Ebook] PDF Ebook Soup and Me, by Robert Newton Peck

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Soup and Me, by Robert Newton Peck

Soup and Me

  • Sales Rank: #298716 in Books
  • Brand: Yearling
  • Published on: 1979-05-15
  • Released on: 1979-05-15
  • Original language: English
  • Number of items: 1
  • Dimensions: .30" h x 5.10" w x 7.50" l,
  • Binding: Paperback
Features
  • Great product!

Most helpful customer reviews

8 of 9 people found the following review helpful.
Soup and Me
By A Customer
I like the book I'm reading because it is kind of a comady. It is about two friends who have grown up together. Theres a girl in the book that always picks on them and they try to get back at her. They play tricks on her. Then Soup starts liking a girl and Rob doesn't like that with some times they fight. In one part of the book witch I thought was funny. They try to save money to buy some gum so Soup gives Rob a hair cut. With doesn't turn out to well. But I realy like this book.
The boys realy have some funny things happen to them. They decide to take a swim in April and of course the water is freezing. A girl comes and takes there clothes and throughs them into the pond.So they have to run through the town naked. They come to a church and they find some clothes but they are all girl clothes. They build this car from stuff they found at the dump. They have all different tips of tires. They take it for a test drive and they crash into the ditch. Rob's mom gives him a Quarter for a hair cut. But the wont to get some bubble gum. So Soup gives Rob a hair cut.

6 of 7 people found the following review helpful.
Harry Potter Who?
By Matt Lanzdorf
Peck's Soup series puts Harry Potter and anyone who reads them to shame, shame on you! The Soups are smart, funny and relevant to anyone who enjoys a quick read.
It's a shame Soup & Me and the other Soups are out of print. These books will remind you of Huck Finn; they're about clever, rural boys with cool names and the writing's just as good, but funnier.
I recommend the Soups to everybody, including Rosie O'Donnell and my nay-saying girlfriend. Most of all, I wish all pre-teen boys could read the Soups -- to actually read something that can be considered fine writing, and to learn how to construct a corn cob pipe in a Vermont corn field.
Enjoy!

2 of 2 people found the following review helpful.
Loved it as a kid, love it now as an adult
By T. Deckman
I loved the Soup books when I was a kid. They are funny, easy to read and great to listen to. I found a used paperback last year and reread it. Sometimes books don't really hold up as I look at them again with older eyes, but this one sure does!

why on earth is this no longer in print?!

See all 13 customer reviews...

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Jumat, 27 April 2012

[Y760.Ebook] Get Free Ebook Madonna's Sex, by Madonna

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Madonna's Sex, by Madonna

Hardcover Spiral Book enclosed and sealed within a Mylar covering-Intact Never opened -This is a Collectors item -Almost 20 years old -WoW

  • Published on: 1992
  • Binding: Hardcover

Most helpful customer reviews

88 of 104 people found the following review helpful.
Madonna Like You've Never Seen Her Before
By Luis Hernandez
Now out-of-print, Madonna's "Sex," book was one of the 1990's greatest hypes due to its' graphic depiction of sex. Where else can you see Madonna strutting down Miami Beach with Vanilla Ice naked, or see her making out with such celebrities as Isabella Rossellini and Naomi Campbell?
The book, which was bounded in an orginal format involving two sheets of metal, each numbered, and sealed in a Mylar plastic sleeve is genius. Although it is a book that is highly likely to cause airport security to open your bags, Madonna must have had a reason to do something so creative, yet so risque.
Truly, "Sex" remains a classic due to its main goal of reopening the sexual revolution in the evangelicalism the 1990's brought. Homosexuality, lesbianism, and fetishes were all somewhat taboos to be discussed or shown in public, however nowadays attitudes have changed. In some ways, Madonna was a pioneer, and as so, she deserves credit for being the most outrageous, daring woman of the 20th century.

72 of 85 people found the following review helpful.
Fascinating Failure
By Tom
When this book came out in 1992, I was surprised how stark the book was and what a dark tone it took on. This was not a fun, erotic book but a rather somber look at sex and relationships. Back then I was turned off and thought Madonna had made a mistake. By all accoounts, it probably was as Madonna's image suffered and her status as 'pioneer' came to an end. It just wasn't as cool to like Madonna anymore. From 1992 to 1995, Madonna could no right in the public's mind, and although songs like 'Secret' and 'Take a Bow' were major hits and proved Madonna was still a musical force to be reckoned with, 'Sex' was the turning point in Madonna's career as cultural icon.

Now 12 years later, 'Sex' actually does carry some merit. It's still amateurish, particularly the packaging (what were they thinking with the binding??) and some of the phots (ie. with the skinhead lesbians and Naomi Campbell, Big Daddy Kane and Vanilla Ice) are pointless and silly, but some of the text is quite sexy, and Madonna explores some provocative themes such as S/M, power dynamics in relationships and bisexuality and homosexuality that are both sexy, insightful and funny.

I think Camille Paglia said it best in her 1992 review in 'Us' Magazine that the best photos in the book were the ones of Madonna on her own. I agree. The pictures of Madonna playing sexy housewife, hitchhiking nude, hand gliding nude and eating pizza in the nude are both voyeuristic and exciting, as Madonna plays out these roles with the sense of humor and fun that we've come to expect. The rest of the book is quite dark and yet you have to admire Madonna for showing the negative side of sex rather than just flashing her body for a quick buck. She actually makes an attempt to be intellectual about sex and pornography.

'Sex' is interesting reading and viewing. It is a fascinating failure. I think Madonna should have gone the route of playing characters rather than interacting with others and she should have concentrated more on the text. She could have also used a more original title.

As for the Christian reviewer who says that Madonna 'regrets' the book. I don't remember Madonna saying she regrets it but she wishes she had presented it in a different way. Deep down, I think she regrets it from a career standpoint but she should be proud of the things that she presented in this book. Her comments at the beginning of the book where she distinguishes fantasies from the dangers of AIDS are pointed and she also poignantly remarks that there is nothing better than sex with love.

In this book, it's almost like Madonna is searching for that love, and this book admirably points out the loneliness and unfulfillment that even sex brings.

25 of 29 people found the following review helpful.
..."inviting and titilating"...
By A Customer
What a team....Madonna & Stephen Meisel. Who would have thought that putting the most famous woman in the world together with one of the top photographers in the country would bring forth a phenomenal, gratifying, "sexsational" picture book. Madonna plays various roles as she is dominating, being dominated and just having a ball with exploring the world of fantasy and pleasure. In this book Madonna brings forward all types of fantasies that the general public would rather put under the rug and not talk about. That's the key to Madonna's success with this book. Madonna wants you to see what goes on and what exists, she's not afraid and rises above. Madonna puts herself in vulnerable and steamy situations as part of her fantasy. The letters she writes as the narrator of the book, "Dita Parlow" are eye-catching and satisfying. Madonna falls into the character and delivers a sensational literary work. The CD is also very erotic and sex-drenched to go along with the theme

See all 71 customer reviews...

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Rabu, 25 April 2012

[R367.Ebook] PDF Ebook The Beatles and Me On Tour, by Ivor Davis

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The Beatles and Me On Tour, by Ivor Davis

In the summer of 1964, the Beatles took America by storm and changed rock ’n’ roll forever. In this first-ever chronicling of that revolutionary tour from the inside, author Ivor Davis serves up the stories behind the stories as only an insider can. In the rowdy and riotous recollections of The Beatles and Me On Tour, Ivor Davis, then a reporter for the London Daily Express, shares his unrestricted access to the Liverpool lads as a member of the Beatles entourage. From inside the band’s hotel suites to the concert arenas to the private jets, the madness and magic plays out through Davis’ personal accounts of hanging with the Beatles for thirty-four jam-packed days. Go behind the scenes for all-night Monopoly games with John Lennon, witness the Beatles’ legendary living-room jam with Elvis, and be there the night Bob Dylan introduces the band to pot. Roll up for this definitive account of the legendary band at a critical moment in the history of rock ’n’ roll.

  • Sales Rank: #827332 in Books
  • Published on: 2014-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .77" w x 6.00" l, 1.00 pounds
  • Binding: Paperback
  • 338 pages

About the Author
London born Ivor Davis was the only national daily newspaper correspondent to travel with the Beatles on their first 1964 American concert tour from start to finish. He has written widely about movies, murder and medicine for the London Daily Express, The Times of London, The New York Times Syndicate, and Los Angeles Magazine for over four decades. He can be reached at IvorDavisBeatles.com

Most helpful customer reviews

15 of 16 people found the following review helpful.
A Rollicking Recounting of a World Gone Mad
By David Boldt
This is a book for people who believe books about entertainment should be entertaining. It is not for those intent on calculating (to the second decimal) what percentage of a given Beatles' song was written by Paul, and how much by John, a scholastic debate that seems to be in vogue currently. Ivor Davis 'extensively researched account of the Beatles first US tour (and he was there), while chock full of interesting information, is much more an account of Beatlemania than a treatise on Beatle-ism. It not only tells you a lot about the Beatles, it takes you back to that initial era of maximum excitement, letting the reader try to figure out what all the shrieking was about - and maybe even relive a little of it.
Davis uses the story of the opening tour that took the Beatles from the Cow Palace in San Francisco to the Paramount Theater in New York - with big loops in between through Canada and down to New Orleans and Jacksonville - as a matrix to tell pretty much the whole story of the Beatles. For instance, Beatles manager Brian Epstein's dependence on prescription drugs, his sensitivity about his homosexuality, and his ambivalence about his Jewishness are all in evidence in episodes from the tour, and these are depicted well by Davis in his straight ahead, take-no-prisoners, call 'em as you saw 'em journalistic style. Epstein, for instance, asked Davis to arrange a ticket for him to Yom Kippur services in New Orleans. Davis did so, but then Epstein failed to show. Then Davis, in the book, delves deeply into his own library of over 300 books on the Beatles plus other sources, to fill in the rest of the story of Epstein's downward spiral to suicide.
Not that there's any shortage of interesting little factoids from the Beatles early days in the US. This reader, for instance, didn't know Ed Sullivan had never heard the Beatles sing before they performed on his show. (He had however, heard the shrieking of a mob of teenage girls who were welcoming the Beatles at Heathrow Airport, and that was apparently good enough for him.) Nor did I know (though many more serious fans probably do) that Capitol Records didn't even release the first Beatles record it had the rights to because an executive didn't think the Beatles had what it took to sell records in America. Indeed, one of the interesting aspects of the book is the fact that no one at the time really understood that the Beatles were to become legends in their own time. John Lennon thought their period of popularity might last four years. Ringo Starr was planning to open a hair dressing shop when fame faded. Davis, then a brash young ex-pat British journalist in his mid-20s who had more or less talked his way into a job as the bureau chief of the London Daily Express' (one-man) "West Coast Bureau," admits he had no idea what lay ahead for the Beatles. (Davis himself has an interesting story to tell in the epilogue. He left his job as a PR guy for a chain of lower-priced vacation resorts in England - having decided to become a Hollywood reporter - and arrived in the US with a suitcase and $100. He knew very little about the Beatles when he was assigned to join their entourage as a permanent traveling member.)
Sorting out what the Beatles' appeal was (and remains) is as challenging for Davis as it has been down through the years to other chroniclers. To many back then it just seemed like refried American rock `n' roll. However, Davis makes it very clear that it was NOT the music they played in the stadiums and arenas on the tour that set the world afire -- because no one could hear it. Not only was the shrieking of the teenage virgins earsplitting from start to finish - drowning out most of the music - but the sound systems in the venues were uniformly horrid, something the Beatles constantly complained about. They couldn't even hear themselves. Ringo Starr, on at least one occasion, had to lip read the singers to figure out which song they were playing.
He really should have known. The Beatles played the same 12-song, 27-minute set at every concert, always concluding with ¨Long, Tall Sally," at which point Davis and the other members of the traveling party would leave their front row seats, slog through the gooey detritus of melting jelly beans flung by the bushel at the musicians during the concert, in an effort to get out ahead of the stampede. The Beatles themselves often made their escape in an ambulance, siren shrieking, lights flashing. One of the Beatles finally puts the beam of an insight on all that is happening: The fans didn't come to hear them sing; they came just to see them. It was more of a pilgrimage than a cultural experience. Its meaning more than snappy melodies or catchy lyrics. A joyous release, perhaps, from the tragedy of the contemporaneous Kennedy assassination.
Davis also displays a real gift as an anecdotist. One of my favorites is an exchange between an actor and Zsa Zsa Gabor at a Hollywood celebrity party. The actor asked Zsa Zsa if the Beatles were going to sing. ¨Do they sing?" Zsa Zsa asked, her grip on events on popular culture apparently slipping badly. And Davis doesn't skimp on the sex and drugs and booze, and believes he has added some clarification to previous accounts of how Bob Dylan introduced the Britishers to marijuana (subsequently a staple of their medication diet). But he doesn't dwell on the seamier episodes. For example, he tells about the mother who was paid $10,000 to keep her mouth shut about the (consensual, not to say eager) attendance of her daughters at a party in the Beatles Las Vegas suite, but doesn't get into what exactly the sisters were up to at the party. He alludes to the goings-on indirectly, in more well told anecdotes. On one memorable "morning after," for instance, Davis asked Ringo why he looked so melancholy and glum. The drummer, grimacing visibly, explained in clear, earthy language that it's because of the acute soreness of his sexual member.
All in all, "The Beatles and Me On Tour" is a rollicking recounting of a world gone mad - all except for a small island of intermittent quasi-sanity that existed from time to time on the floor of hotels occupied by the Beatles and their traveling party -- including Ivor Davis.

8 of 8 people found the following review helpful.
The Beatles and Me
By Lisa H.
If you love The Beatles, the Sixties, and great writing, this new book is a must read! Seriously, you feel like a fly on the wall, as if you were there back in 1964. If you're unfamiliar with Ivor Davis -- he hung out, traveled with and got to know The Beatles in 1964. If you're unfamiliar with Ivor, he was a foreign correspondent, a New York Times columnist, editor at large for LA Magazine and more, and he's covered everything from Civil Rights in Mississippi, the Robert Kennedy assassination, Angela Davis and Daniel Ellsburg to the Sharon Tate murders, Patty Hearst and even the World Soccer Cups. Enjoy the read, I know you will. And when you're done, you'll want to read his other books, too. I promise.

6 of 6 people found the following review helpful.
Great summer read about one summer 50 years ago.
By kathleenkaiser
I lived this too, but on a much lower level as the Yeah Beatles Fan Club President from San Diego. Ivor captures what life was like inside the tornado that was The Beatles that summer. Well written, interesting insights to each Beatle. If you were young in 1964, the Beatles were it and Ivor delivers the stories we all wanted to be part of back then.

Great summer read!

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Selasa, 24 April 2012

[B366.Ebook] Free Ebook Mask Makers and Their Craft: An Illustrated Worldwide Study, by Deborah Bell

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Mask Makers and Their Craft: An Illustrated Worldwide Study, by Deborah Bell

Profiling 30 mask makers from around the world, this book explores the motivations and challenges of contemporary artists working to bring the traditional methods and conventions of mask making to an evolving global theatre. There are 181 photographs--including two sections of color plates--of mask makers and their works illustrate how the mythic iconography of masks is used in the modern fields of dance, mime, theatre, and storytelling. Topics include the ways in which mask artists and performers maintain a sense of universality despite varying local customs; the legacies of Italian mask makers Amleto and Donato Sartori and of the California-based Dell'Arte International School of Physical Theatre; and the ways in which traditional approaches in mask artistry continue to influence commercial mask performance ventures in film, on Broadway, and in touring companies.

  • Sales Rank: #2678058 in Books
  • Published on: 2010-09-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.50" h x 7.00" w x .75" l, 1.43 pounds
  • Binding: Hardcover
  • 264 pages

Review
"Excellent...recommended." --Choice

"Fascinating study...excellent discussions." --Theatre Design and Technology

"Of great value." --American Reference Books Review

About the Author
Deborah Bell is a professor in costume design at the University of North Carolina at Greensboro, where she has taught for three decades.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Needs more images!
By Treehugger
While it is illustrated, it needs about six times more pictures than it has. The concept of masks is best communicated visually and in color.
The Kindle format permits this to a much greater degree than a printed book: Ms. Bell has not taken as much advantage of this as she could.

You may also enjoy "Masks" by W.T. Benda (1944, 1945), though it is out of print and somewhat rare and expensive. I was surprised Ms. Bell made no mention of Benda in her work.

I may have more to say in the future.

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Minggu, 22 April 2012

[A791.Ebook] Ebook Download Pocket Pediatrics: The Massachusetts General Hospital for Children Handbook of Pediatrics, by Prasad

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Pocket notebook

  • Sales Rank: #11100043 in Books
  • Published on: 2010
  • Original language: English
  • Binding: Ring-bound

Most helpful customer reviews

24 of 26 people found the following review helpful.
good but not great
By Tom Trails
I am med-peds trained, practicing hospital and emergency medicine for both adults and kids. I have also practiced primary care. This book has pros and cons:

Pros:

Compact

Ringed binder allows you to leave out pages you don't need or add others to it (if you see adults and kids, you can put MGH's Pocket Medicine book along with these pages in one binder).

Contains some very good info in table and outline format

Cons:

Index is not very helpful (lists every page that mentions a topic even in passing, without letting the reader know which pages are devoted to the topic).

Missing important info (two examples: next to nothing for AAP neonatal jaundice guidelines, just refers you to the seminal Bhutani paper; a similar lack of info on indications for antibiotics in neonates...these are common, important clinical situations)

Pricey for the size

15 of 16 people found the following review helpful.
The best pocket-sized resource
By Amazon Customer
Much like the pocket medicine book we all love, this book contains all of the high-yield, easily-readable information you need to know to take care of your patients as a House Officer. While I have piles of medical books collecting dust, this is one of the four books I ACTUALLY use and one of the two books I keep in my pocket. It's weak in neonatology, but it makes up for it in PICU material. If it only had a few pages dedicated to medication dosing, I'd be leaving my Harriet at home. If I had to pick one book to carry with me, this would be it.

13 of 14 people found the following review helpful.
Pocket Peds
By NW Peds Res
Exactly like pocket medicine for pediatrics. I survived med school rotations with pocket medicine and am now doing the same as a peds resident with this new version. Great review and references on every topic. The most comprehensive and condensed book you can carry around. I would take it over my harriet lane any day.

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Sabtu, 21 April 2012

[I240.Ebook] Download Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, by Roger Dooley

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, by Roger Dooley

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

With quick and easy takeaways offered in 60 short chapters, this audiobook contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

―Discover ways for brands and products to form emotional bonds with customers
―Find ideas for small businesses and non-profits

Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.

  • Sales Rank: #2112847 in Books
  • Published on: 2014-03-11
  • Formats: Audiobook, MP3 Audio, Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.50" h x .50" w x 5.38" l, .20 pounds
  • Running time: 7 Hours
  • Binding: MP3 CD

From the Inside Flap
According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition, it's time to stop selling to just 5 percent of your customer's brain! Through the wonders of modern neuroscience, tools now exist that can help explain the brain's cognitive processes. When you understand how your customers' brains work, you can appeal to the powerful subconscious—and get better results for less money.

Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

Neuromarketing can benefit your organization—whether a business or a nonprofit—in measurable ways. Get easy-to-implement, detailed tactics that are proven to boost sales, including:

  • Ease the very real pain of high prices through bundling, using decoys, and anchoring your prices effectively

  • Use images of money to stimulate a consumer to make a selfish purchase, like a sports car (but avoid these tactics when encouraging the purchase of a gift)

  • Win loyalty with rewards and quality contact time with the customer

  • Keep your brand associations consistent (and consistently good!) and become the more familiar brand

  • Build sensory features into your products, services, and marketing to appeal directly to the emotions and stored memories of your customers

  • And much more!

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Your customer's subconscious mind is a vast potential resource—this book explains how to tap it.

From the Back Cover
"You can never be too enchanting, so read this book to learn even more ways to change people's hearts, minds, and actions. It's always good to have some science behind your tactics."
— Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Roger's writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!"
— Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain

"Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition."
— Martin Lindstrom, author of Brandwashed

"For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read."
— Brian Clark, CEO, Copyblogger Media

About the Author
ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Too repetitive, okay as a starter in marketing psychology
By Evan Le
It's really repetitive.

The formula for each lesson is usually theory + anecdote. It ends off making the book seem shallow, as if it's trying to get each lesson over with. Often times, Dooley references the same examples (especially the wine example), which also makes the book feel rushed.

For all of my negative talk, some examples are actually great. The section on selling to cheap(er) people was golden. The steps were:
1. Make the price a bargain.
2. Avoid repeated pain points. (AKA don't make them pay multiple times for every little thing)
3. Create product bundles. (one easy price)
4. Appeal to important needs.
5. Offer instant gratification. (to satisfy their wants)

Overall, I think that Dooley tackles way too many things in this book, when he could've approached

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Jumat, 20 April 2012

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Mastering SIMULINK 2, by James Dabney, Thomas L. Harman

Presents real-world applications of SIMULINK, and introduces the complete process of building and running SIMULINK models. The text covers such modelling topics as scalar linear systems, vector techniques, discrete-time systems, and masked subsystems.

  • Sales Rank: #3088039 in Books
  • Published on: 1997-12-29
  • Original language: German
  • Number of items: 1
  • Dimensions: 9.50" h x 6.75" w x .50" l, 1.32 pounds
  • Binding: Textbook Binding
  • 345 pages

From the Back Cover

Key Benefit: This book provides a comprehensive tutorial on the use of SIMULINK to model dynamical systems. Key Topics: Introducing the complete process of building and running SIMULINK models, this book also presents real-world applications of SIMULINK. Provides a brief tutorial on using block diagrams to represent dynamical systems and covers the mechanics of building SIMULINK models and discusses the use of SIMULINK to model continuous systems. It also covers a number of important modeling topics, including scalar linear systems; vector techniques; nonlinear systems; discrete-time systems; and masked subsystems. It explains how to build hierarchical models using subsystems and discusses how to use SIMULINK's callback function capabilities to build custom graphical user interfaces and to create graphical animations. Covers SIMULINK analysis tools which allow users to run a SIMULINK model from within a MATLAB environment. Discusses building graphical animations using S-files or in the Animation Toolbox. Market: A valuable reference for computer programmers.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good add on to Mastering Simulink
By David G Cason
well written and reasonably in depth discussion of the topic. Good add on to Mastering Simulink . Of course, experience is the
best way to learn this tool.

See all 1 customer reviews...

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Kamis, 19 April 2012

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Our Time Is Now

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole. Filled with real-world examples, this thought-provoking guide presents proven practices for building a new economy that is more resilient, intentional, inclusive, and aware.
 

  • Sales Rank: #24040 in Books
  • Published on: 2013-07-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.48" h x .81" w x 5.90" l, 1.07 pounds
  • Binding: Paperback
  • 304 pages

Review
“A watershed! An inspiring, practical weaving of the inner and outer dimensions of the systemic changes so many around the world are now working toward.”
—Peter Senge, Senior Lecturer, MIT Sloan School of Management; Founding Chair, Society for Organizational Learning; and author of The Fifth Discipline

“Scharmer and Kaufer have succeeded in writing the book that has the potential to transform civilization from one based on a rapacious, ego-driven economics to a viable, ecological, awareness-based model. This is a must-read for anyone who cares. It may well be the single most important book you ever read.”
—Arthur Zajonc, President, Mind and Life Institute, and author of Meditation as Contemplative Inquiry

“Scharmer and Kaufer provide a creative and practical approach to shifting our economies. I see business as a movement, and this book shares that movement with the world, offering us inspiration to tap into the deeper levels of our humanity and urging us to transform the crises of our times.”
—Eileen Fisher, founder, Eileen Fisher, Inc.

“The shift to an eco-system economy is emerging everywhere around us. Otto’s and Katrin’s clarity in identifying that this shift requires change-makers to expand our thinking from the head to the heart has helped me to be more intentional in designing processes to awaken the hearts of entrepreneurs everywhere. This is a necessary condition for the emergence of the new economy.”
—Michelle Long, Executive Director, Business Alliance for Local Living Economies

“The purpose of business is to enhance the well-being of society. The 4.0 framework for transforming capitalism matters because it addresses a blind spot in our current discourse: how to create institutional innovations that could shift our economy from ego- to eco-system awareness at the scale of the whole.”
—Guilherme Peirão Leal, founder and Cochairman, Natura Cosméticos

About the Author
Otto Scharmer is a senior lecturer at the Massachusetts Institute of Technology and cofounder of the Presencing Institute and the Global Wellbeing and Gross National Happiness Lab. He is the author of Theory U and a coauthor of Presence.

Katrin Kaufer is research director at the Presencing Institute and a research fellow with the MIT CoLab.

Most helpful customer reviews

34 of 36 people found the following review helpful.
Leading from the Emerging Future
By Martin Kalungu-Banda
I have just finished reading the new book "Leading from the Emerging Future: From Ego-System to Eco-System Economies" by Otto Scharmer and Katrin Kuafer and the following are my reflections.

The authors have blown me away by how they have presented - with utter simplicity and utmost clarity - a compelling and revolutionary `manifesto' for transforming society, organisations, and our own individual lives. I use the term `revolution' because the book is a game changer.

Those that might have found Otto's earlier book, Theory U, hard to follow will pleasantly discover that the contents of Leading from the Emerging Future: From Ego-System to Eco-System Economies can be easily accessed by both ordinary readers and scholars.

Otto and Katrin point out that as the human race we are generating results that we do not want. This is true whether we are talking about our economic, political, health, or education systems. The authors present irrefutable evidence of how we (and our institutions) have, by predominantly pursuing narrow sectoral and individual interests, trapped ourselves into a zero sum game where we are faced with "crumbling walls" and can only emerge as losers unless we begin to think and act differently.

I am in awe of the authors' courage to name systems and world-views that are in the forefront of preaching and practicing approaches to life that initially look attractive and yet in the long term can only bring more of the same - massive institutional and system failure and collapse. Some of these `systems' exist and are hard-wired within each one of us. However, this is not who we truly are as humans.

Otto and Katrin do not simply offer reasons for institution and system failure, they also convincingly present alternative approaches. They share compelling pieces of evidence of individuals, organisations and communities that are living and practicing elements of the future society we should be seeking to create on a total human scale (society 4.0).

I have been fascinated by the authors' capacity to trace and blend old-age ancient wisdom from across generations and cultures with academically sound data, arguments and pieces of evidence. This, in my opinion, is what allows Otto and Katrin to successfully present a compelling vision for the future and the process(es) and practices of how we can all work to get there.

This is a book that I wish all leaders in political, economic and learning institutions should read. I am hopeful that if sufficient numbers of young people, whose future we have almost ruined, read the book; they will have the courage to fast track the pace of change. Arguably, Leading from the Future as it Emerges may come to pass as one of the most important books of all time.

By Martin Kalungu-Banda, Leadership & Organisation Development Consultant based in Oxfordshire, UK.

30 of 34 people found the following review helpful.
Emergence?
By Trevor Neal
As the Byrds declare in their classic 60's tune, 'Turn, Turn, Turn,' for everything there is a season. Today society is going through a season of disruption. The question is, 'what will come out of these disruptive changes confronting us?'

According to Otto Scharmer and Katrin Kaufer, the authors of 'Leading from the Emerging future,' this disruptive period is a precursor to a new society that will rise up out of the ashes of our current destitution like the phoenix of ancient Greek myth. Society is moving from an ego-centric to an eco-centric worldview, which is reshaping everything from the economy to how we relate to one another. This new 'eco-centric' awareness is based on perceiving and acting from a systemic point of view. It derives from the prefix eco which comes from the greek word 'oikos' meaning 'the whole house,' and it places the system before the individuals that are a part of it.

Scharmer and Kaufer feel that leaders should respond to the directions shaping society. Effective leadership is perceiving social trends and responding to them to help shape this eco-centric world which we are about to enter.

Forces of disruption are dictating the evolution of this new eco-centric worldview. These forces are symptoms of several key disconnects. These include the disconnect of finance from the real economy, ecology, institutions, consumerism, governance, and ownership and they derive from three basic divides 1) the ecological divide, 2) the social divide, and 3) the spiritual-cultural divide.

We see the results of the disconnect of finance from the real economy around us as we are still recovering from the 'Great Recession.' Otto Sharmer and Katrin Kaufer feel that this recent recession was the result of a speculative bubble because the financial sector had no where else to invest. This lack of investment opportunity was a consequence of a breakdown in the circulation of money between the financial sector and the real economy. Their cure is to create mechanisms to promote the flow of money back into the real economy again, even going so far as bringing back the concept of indigenous 'gift economies' in which money was invested in needs and resources were routinely redistributed from those who had to those who needed.

Economics is not the only area where Kaufer and Scharmer apply systemic thinking. According to Kaufer and Scharmer, the real problem confronting us is one of perception, and the results of our perception is effecting society at all levels.

We need to change our way of thinking from what is best for us as individuals to what is best for the system as a whole. By transforming our narcissistic thinking we could fix many of the problems haunting society today.

According to Kaufer and Scharmer we could be dragged kicking and screaming into the new 'systemic' worldview that is taking shape or we could embrace the change; for change is what is required of us in this age. Our ecological problems won't go away unless we address them from a holistic perspective instead of merely attempting to bandage the symptoms. The same theme is applied to consumption. Why is there so much unhappiness in wealthy societies? Can money really buy happiness? Again, applying systemic thinking Kaufer and Scharmer perceive a coming age of conscious consumption in which consumers will be conscious of how their buying habits are effecting the system, and curtailing their more destructive consumption habits.

In reality, the perspective that Kaufer and Scharmer are adopting is similar to what mystics have been saying for ages. The main difference could be some of the vocabulary and methodology that they apply throughout their book.

The idea behind the 'u' curve they introduce is transformation, and the application of both western and eastern views of time to create their 'u' curve model. In the western view time always progresses. In the eastern view time circles back upon itself. The 'u' curve they discuss is an attempt at melding together the best of both views.

The stereotype of indigenous/ eastern man is that they are more systems oriented at the expense of their ego. Kaufer and Scharmer apply this stereotype in their analysis of transformation. According to these two thinkers there is a movement back to this original systemic perspective although we are wiser and have learned some things along the way. Therefore we are not merely returning home as prodigal sons. Instead, we are returning wiser with a few new tricks, thus the 'u' curve they utilize to model this movement.

To assist us on this transformation they advocate 'deep listening and presencing.' Again, the idea behind this is a re-direction from an ego to an eco-centric worldview.

Another method they seek to apply is the creation of mechanisms in which systems can self-reflect on themselves. Again, this boils down to transformation at the individual level, leading to systemic change.

As a reader I liked many of the ideas expressed. However, at the same time I felt like the authors were merely re-coating ancient themes of major world belief systems with flowery prose. What is more disillusioning to discerning readers is that this central message has been re-iterated in different ways and we still stumble from one crises to another. Therefore I am not sure how this book is going to really promote the change that Kaufer and Scharmer believe must take place.

Finally, real change comes from applying what we read, and maybe Richard Dawkins is right, maybe there really is a selfish gene, because I don't feel transformed as a result of reading this book. Still, I feel that readers looking for insights into the social forces that are shaping our collective future may find some here, and those seeking systemic solutions to apply to current problems will find gems contained within...

29 of 33 people found the following review helpful.
Practical tools and critical thinking needed to lead in our complex, rapidly changing world
By Patrick McNamara
This groundbreaking book looks at some of the most complex problems facing society and shows how individuals and organizations operating at a new level of thinking are transforming institutions and themselves, resulting in new, innovative solutions that could define the 21st century.

Scharmer and Kaufer bring their 18 years of research, having analyzed and understood leaders with a deeper sense of knowing - and having worked with multi-stakeholder groups and organizations who successfully built systems, structures, and strategies to address critical problems. A key to their success is a deep listening and an ability to help shift attention from downloading information toward presencing - or being truly present and sensing what is emerging, how to engage with it and how to create different results. Another critical component is the way their model includes all stakeholder groups and integrates across multiple sectors - engaging the whole system with an intention to serve the highest good of all.

Scharmer and Kaufer share a plethora of examples in many sectors - government, health, education, and business, NGOs, and banking - where practitioners are creating new forms of organization and seeds of new sectoral structures. These new institutions are led from a decentralized place, benefiting from globalization, information and communication technology, and a linking of collaborative relationships.

The book gives solid ideas of ways we, as individuals, can build our own practice and become proponents of the emerging future - how we can act from integrity, and do what's needed to help bring in the emerging future. They discuss twelve principles derived from the Presencing Institute's practice and research and are really keys to making it all work. They are about connecting with one's intention, building and applying one's deeper practice, creating space for support and deep listening, engaging in presencing at each stage of the process, and being open to change oneself.

They use the metaphor "total football" to show how highly-successful athletic teams teach players to think as a whole team and take small, individual action that collectively result in the team accomplishing its strategy. When the system can see itself, its actions are much more effective and respond more quickly to what wants to emerge. They give examples in other areas such as healthcare, where including the patient and the entire operating team in a check-in increases awareness and reduces errors; it allows the whole system to see itself and take collective action.

In building the skill of leading from the emerging future, Kaufer and Scharmer describe a process where we understand the present system on many levels and we begin to intuit the new system as it is forming. At some point, there is a self-reflective shift that allows the whole system to see itself and to act. In my experience change in organizations and in society happens in this way - with experiments or prototypes that over time create a new system with new relationships, connections and solutions. This process can be used in organizational change, societal change and individual change.

They present a thorough analysis of what they call the "age of disruption" in which we live - where things are falling apart, not working, and producing results nobody wants. The most visible of these systemic disconnects might be the financial bubble - a USD$1.5 quadrillion speculation bubble that decoupled the financial economy from the real economy and tested the limits to speculation and led to a worldwide financial crisis. There are similar disconnects in the areas of the ecology, income and wealth, technology, leadership, consumerism, governance, and ownership.

Kaufer and Scharmer show us how systems thinking and an increase in consciousness and awareness can shift us from a place of disruptive change that we're in now toward a new way of operating our economies, organizations, and households. They include the Presencing Institute's work in innovation and capacity building that are shifting the field of global social entrepreneurship across all sectors in a truly transformational way - based in mindfulness and awareness, deeper relationships, and new systems that all lead from the emerging future. (Visit the Kosmos Journal website for a more complete review.)

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Senin, 16 April 2012

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Design of Steel Structures, by Edwin H. Gaylord, Charles N. Gaylord, James E. Stallmeyer

This text can be used for courses in steel structures and steel design at the senior/first year graduate level. The book teaches students how to design steel structures and their connections, with primary respect to bridges and buildings. 32 design problems portray structural members as components of real-world structures rather than as isolated elements and help students to prepare flow diagrams and computer programs. There is a discussion of the design calculatons for the truss spans and composite-beam approach spans of a highway bridge in Maryland. The authors discuss both the theoretical treatment of every topic along with the important applications and specifications, including the AISC, the AASHTO, and the AREA specifications. The text covers both the Allowable Stress Design (ASD) and the Load and Resistance Factor Design (LRFD) procedures. The procedures are covered separately so that one may be skipped if desired. A solutions manual is available.

  • Sales Rank: #1487808 in Books
  • Published on: 1991-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.50" h x 6.69" w x 9.54" l,
  • Binding: Hardcover
  • 792 pages

Most helpful customer reviews

5 of 6 people found the following review helpful.
Very Conscience Text
By Engineer
I found this text to be very useful to me and prefer it among other steel texts. Concentration on bridges makes this book even more valuable. The text in, many sections, deals with some more advanced theories about steel which you may not find in many texts.

2 of 2 people found the following review helpful.
Excellent book.
By TP
This is an excellent book on steel design. It covers both theory and practice in detail. I wish either the 2nd edition or an updated edition would be available.

1 of 1 people found the following review helpful.
Great book
By Bruce Wayne
This book I think is way better for someone actually interested in steel design. Better than the steel design book that everyone gets by Segui. Don't get me wrong Segui is good. But good for just class work. It lacks the engineering in it. This steel structures book gives you great examples and real life pictures and history to help you grasp it better. There's even a chapter on steel bridges and a nice real world example on it.

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